Archive for November 27th, 2006

Advertising meets strategy

0 Comments Published by November 27th, 2006 in Practice

Today I found some interesting tips how important good strategic thinking might be. Of course, the benefits of an excellent strategic mind and / or strategy knowledge are unquestioned. However, according to a recent study, strategic knowledge has become number one criteria for advertising agencies to be invited and number two criteria to be chosen. [...]