Archive for January 3rd, 2007

Perspectives for Toyota and Lexus in Germany

0 Comments Published by January 3rd, 2007 in Automotive Industry, Practice, Predictions

Contrary to the United States, where Toyota and their luxury brand Lexus have gained a considerable market share, both brands have been struggling for years in Germany. According to official statistics, both brands together have a market share of new cars sales of only 4 %. Although Toyota had been enjoying a reputation for superior [...]