As announced, Toyotas huge advertising campaign for its new Auris model was launched in Germany. What I can say by now just from my daily commute to work – it is almost impossible not to notice this campaign. It is virtually everywhere. My best guess is that about every third or fourth billboard shows some […]

For all those who are interested in theoretical issue of strategic management I would like to recommend a specific research paper. We know that strategies and the empirical research on strategic management can be analysed under two different point of views. One focus of research is strategy content. Another research focuses on the process of […]

Lower Saxony, a federal state in the north of Germany, is VW’s second-largest shareholder after Porsche. Due to the so called “Volkswagen law” the state is in a very comfortable position to control the company.
The law came into force on 21st March 1960, when the former Volkswagen GmbH was privatised and converted into a public […]

When reading the FT today I discovered a piece of information, which – when put together with some other things – seems to form up a very interesting bigger picture.
It was in an analysis of the success of Indian companies in global markets and it said that Indian Tata Motors has a “one lakh car” […]

Due to specific disadvantages (e.g. over-formalized-process, lack of co-operation between HQ/planners and business units) the concept of strategic planning was advanced to another more comprehensive concept in the 1980s. The comprehensive concept is called “strategic management”. In comparison to the logic-rational elements of strategic planning the following additional elements are considered within strategic management:

A corporate vision is […]

About one month ago I predicted that Toyota will invest more efforts in the German market soon. So far it seems as if this prediction is in tune with reality:
Today, German newspaper Handelsblatt writes that Toyota is going to launch the larges billboards advertising campaign ever in Germany to introduce its new “Auris” model. A […]