February 28, 2007
by Dagmar
5 Comments
As announced, Toyotas huge advertising campaign for its new Auris model was launched in Germany. What I can say by now just from my daily commute to work – it is almost impossible not to notice this campaign. It is … Continue reading
February 25, 2007
by Oliver
0 comments
For all those who are interested in theoretical issue of strategic management I would like to recommend a specific research paper. We know that strategies and the empirical research on strategic management can be analysed under two different point of … Continue reading
February 14, 2007
by Oliver
0 comments
Lower Saxony, a federal state in the north of Germany, is VW’s second-largest shareholder after Porsche. Due to the so called “Volkswagen law” the state is in a very comfortable position to control the company. The law came into force … Continue reading
February 7, 2007
by Dagmar
1 Comment
When reading the FT today I discovered a piece of information, which – when put together with some other things – seems to form up a very interesting bigger picture. It was in an analysis of the success of Indian … Continue reading
February 5, 2007
by Oliver
0 comments
Due to specific disadvantages (e.g. over-formalized-process, lack of co-operation between HQ/planners and business units) the concept of strategic planning was advanced to another more comprehensive concept in the 1980s. The comprehensive concept is called “strategic management”. In comparison to the logic-rational elements … Continue reading
February 1, 2007
by Dagmar
0 comments
About one month ago I predicted that Toyota will invest more efforts in the German market soon. So far it seems as if this prediction is in tune with reality: Today, German newspaper Handelsblatt writes that Toyota is going to … Continue reading