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]]> by: Toyota Auris in Germany – Revisited at Eddielogic http://www.eddielogic.com/2007/02/28/toyota-auris-ad-campaign-in-germany-started/#comment-2412 Sat, 17 Nov 2007 12:54:48 +0000 http://www.eddielogic.com/2007/02/28/toyota-auris-ad-campaign-in-germany-started/#comment-2412 [...] I had an Auris experience yesterday which made me revisit my old post about the Auris advertising campaign in Germany in February. My little experience is definitely not representative for what is going on on Germany’s roads, since I haven’t been using my car very much over the last couple of months. However, yesterday’s strike of locomotive drivers in Germany forced me to go to work by car. On my way back home when I was driving slowly on the crowded motorway it happened – I realised that the car in front of me was an Auris. Actually it was the first real Auris besides some promotion activities I saw on a street! [...] […] I had an Auris experience yesterday which made me revisit my old post about the Auris advertising campaign in Germany in February. My little experience is definitely not representative for what is going on on Germany’s roads, since I haven’t been using my car very much over the last couple of months. However, yesterday’s strike of locomotive drivers in Germany forced me to go to work by car. On my way back home when I was driving slowly on the crowded motorway it happened – I realised that the car in front of me was an Auris. Actually it was the first real Auris besides some promotion activities I saw on a street! […]

]]> by: A Little Britten at The Times » Blog Archive » Can a Toyota Auris really be exceptional? http://www.eddielogic.com/2007/02/28/toyota-auris-ad-campaign-in-germany-started/#comment-2166 Thu, 20 Sep 2007 13:50:02 +0000 http://www.eddielogic.com/2007/02/28/toyota-auris-ad-campaign-in-germany-started/#comment-2166 [...] Was this a global positioning? Was South Africa obliged to toe the line? Or is this something we came up with ourselves? (The massive German campaign looks different from ours; there it is apparently focusing on the looks of the car in order to try and break into a market where Toyota are not as strong as their competitors. The UK Toyota site says something about “feel different inside”.) [...] […] Was this a global positioning? Was South Africa obliged to toe the line? Or is this something we came up with ourselves? (The massive German campaign looks different from ours; there it is apparently focusing on the looks of the car in order to try and break into a market where Toyota are not as strong as their competitors. The UK Toyota site says something about “feel different inside”.) […]

]]> by: Aurismania in Germany at Eddielogic http://www.eddielogic.com/2007/02/28/toyota-auris-ad-campaign-in-germany-started/#comment-542 Tue, 27 Mar 2007 19:55:28 +0000 http://www.eddielogic.com/2007/02/28/toyota-auris-ad-campaign-in-germany-started/#comment-542 [...] I would like to confirm Dagmar’s post. This is not an advertising campaign; it is more a real flood…. On Friday I had a business meeting in the Frankfurt Airport Center (FAC), which is next to Frankfurt International Airport. Before I forget this…this Airport does a great job in terms of customer service and security issues: reliable and fast. I guess it has simply enough staff to perform all security inspections. I would like to quote from Tom Peters, who argues “I’m now squarely a Lufthansa and Frankfurt guy”. Back to Aurismania. In my walk from the parking lot I passed 14 advertising spaces. How many Auris posters did I face? 10? 12? 14? Yes. Each and every advertising space was booked to present this car. [...] […] I would like to confirm Dagmar’s post. This is not an advertising campaign; it is more a real flood…. On Friday I had a business meeting in the Frankfurt Airport Center (FAC), which is next to Frankfurt International Airport. Before I forget this…this Airport does a great job in terms of customer service and security issues: reliable and fast. I guess it has simply enough staff to perform all security inspections. I would like to quote from Tom Peters, who argues “I’m now squarely a Lufthansa and Frankfurt guy”. Back to Aurismania. In my walk from the parking lot I passed 14 advertising spaces. How many Auris posters did I face? 10? 12? 14? Yes. Each and every advertising space was booked to present this car. […]

]]> by: Aurismania in Germany at Eddielogic http://www.eddielogic.com/2007/02/28/toyota-auris-ad-campaign-in-germany-started/#comment-276 Sat, 03 Mar 2007 16:19:09 +0000 http://www.eddielogic.com/2007/02/28/toyota-auris-ad-campaign-in-germany-started/#comment-276 [...] WordPress.com « Toyota Auris Ad Campaign in Germany started [...] […] WordPress.com « Toyota Auris Ad Campaign in Germany started […]

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