http://www.eddielogic.com/2007/04/04/understand-your-market-or-why-i-won%e2%80%99t-buy-a-dslr-sony-alpha/ - The Blog on Strategy and Management Wed, 04 Jan 2012 02:10:26 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.eddielogic.com/2007/04/04/understand-your-market-or-why-i-won%e2%80%99t-buy-a-dslr-sony-alpha/comment-page-1/#comment-2575 Mark Fenlon Fri, 25 Jan 2008 03:54:03 +0000 http://www.eddielogic.com/2007/04/04/understand-your-market-or-why-i-won%e2%80%99t-buy-a-dslr-sony-alpha/#comment-2575 Interesting comments from Oliver, I decided to upgrade our Fuji S3 mainly used in our studio for small brochure work. So off I went to see Dennis, our equipment supplier. I kept an open mind, being OK to purchase another system besides our regular Nikon kit. I ended up with three bodies in front of me, Sony Alpha 700, Nikon D300 and Fuji's S5. Being an old Minolta fan I took a shine to the 700. However, lenses seemed to be the sticking point. The Sony choice wasn't so hot, Zeiss options nice but pricey and the quality of the last Minolta lenses a bit suspect. Didn't gel in the end, the whole Sony Minolta package has shrunk from the days when you could but a Rokkor lens to fit virtually any photo need. In the end I settled on the D300 for our studio and for myself, a Canon 40D with a Tamron 2.8 zoom. The price was too good to miss,the 40D and the T zoom both perform well for the money. I think Oliver's got a point. I really wanted to go Sony but there just wasn't enough in the their portfolio to make the change. Sad, as I much much hope the Minolta lineage will continue. So let's hope Sony shake off their corporate bean counter approach and give the DSLR market some real new joy. I'm much in favour of more choice in this market! Interesting comments from Oliver,
I decided to upgrade our Fuji S3 mainly used in our studio for small brochure work. So off I went to see Dennis, our equipment supplier. I kept an open mind, being OK to purchase another system besides our regular Nikon kit. I ended up with three bodies in front of me, Sony Alpha 700, Nikon D300 and Fuji’s S5. Being an old Minolta fan I took a shine to the 700. However, lenses seemed to be the sticking point. The Sony choice wasn’t so hot, Zeiss options nice but pricey and the quality of the last Minolta lenses a bit suspect. Didn’t gel in the end, the whole Sony Minolta package has shrunk from the days when you could but a Rokkor lens to fit virtually any photo need. In the end I settled on the D300 for our studio and for myself, a Canon 40D with a Tamron 2.8 zoom. The price was too good to miss,the 40D and the T zoom both perform well for the money. I think Oliver’s got a point. I really wanted to go Sony but there just wasn’t enough in the their portfolio to make the change. Sad, as I much much hope the Minolta lineage will continue. So let’s hope Sony shake off their corporate bean counter approach and give the DSLR market some real new joy. I’m much in favour of more choice in this market!

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