Archive for July 9th, 2007

How do you differentiate (or not)?

2 Comments Published by July 9th, 2007 in Banking Industry, Competition, Practice, Strategic marketing

I made a quick and dirty competitor benchmarking today in the office. This was a spontaneous idea when I worked on the profile of one of my company’s competitors. When doing this I realised how many buzzwords this company used to describe how great it is and why customers should do business with this company [...]