Archive for September 18th, 2007

Deutsche Bank enters the market with second brand

4 Comments Published by September 18th, 2007 in Banking Industry, Practice, Strategic marketing

well, before I start I have to explain that the term “second” here is equivalent to “another”. To be more specific, it is the bank’s second major strategic move to enter the lower retail banking market. One of German leading financial institutions, the Deutsche Bank, has started its associated company “Norisbank” to enter the German market [...]