Archive for November 10th, 2007

I-something – branding in practice

0 Comments Published by November 10th, 2007 in Practice, Strategic marketing

I am quite happy. Since yesterday Germany is back. Back in the club of technology driven countries, where technological options and brands are the main drivers for progress. What’s on? Yesterday the sale of the world famous iPhone did start in Germany. One of the leading German newspapers, the FAZ (Frankfurter Allgemeine Zeitung) addicted nearly [...]