Archive for June 23rd, 2009

Basic rules for e-mail campaigns

1 Comment Published by June 23rd, 2009 in Practice, This and that

A few days ago I did participate in a discussion concerning the transfer of existing print mail campaigns to new e-mail-campaigns. An issue within this discussion was, whether and to what extent content and structure should be changed. The basic answer can be summarized as follows: E-Mail campaigns are quite different in comparison to print [...]