Archive for December, 2010

Behaviroral strategy

0 Comments Published by December 31st, 2010 in Interesting data, Strategic decisions, Strategic planning

During the research for my thesis I found this very interesting article concerning “behavioral strategy”. It addresses the impact of the subconscious mind on strategic management. Left unchecked, subconscious biases have the ability to undermine strategic decision making. This does not mean that top managers assume their strategic decisions are perfect. In a 2009 study [...]