Archive for May, 2011

The impact of language on strategy formation

0 Comments Published by May 15th, 2011 in More theory, Strategic planning

Strategy formation can be understood as a communicative process or at least as a process that is attended by communication. In particular in ambiguous situations with justification of decisions and demands for legitimacy, communication can play a major role. Various sources in the academic literature have the assumption in common that human reality is a [...]