Archive for June, 2011

The impact of creativity and imagination on strategy formation

0 Comments Published by June 13th, 2011 in More theory, Strategic planning

As discussed in the previous posts strategic discourses support organizations in ambiguous situations. Creativity and imagination might have an impact on strategy formation as well. HURST, RUSH and WHITE (1989) criticize the emphasis of analytical thinking, rationality and objectivity and present a contrast model with the four attributes intuition, emotion, thinking and feeling. STRONG (2005) [...]