Archive for January, 2012

Alterations of trust

0 Comments Published by January 20th, 2012 in Banking Industry, Trust

In the relationship between the firm (or any other kind of organization) and the consumer we can distinguish three alterations of trust: calculus, institutional, and personal trust. This post will explain these three alterations. Calculus trust. Calculus trust considers the information passed; the source are social experience and past own experience with the specific firm. [...]