March 3, 2007
by Oliver
Comments Off on Aurismania in Germany
I would like to confirm Dagmar’s post. This is not an advertising campaign; it is more a real flood…. On Friday I had a business meeting in the Frankfurt Airport Center (FAC), which is next to Frankfurt International Airport. Before … Continue reading
February 28, 2007
by Dagmar
5 Comments
As announced, Toyotas huge advertising campaign for its new Auris model was launched in Germany. What I can say by now just from my daily commute to work – it is almost impossible not to notice this campaign. It is … Continue reading
February 14, 2007
by Oliver
Comments Off on When will Lower Saxony sell its VW shares?
Lower Saxony, a federal state in the north of Germany, is VW’s second-largest shareholder after Porsche. Due to the so called “Volkswagen law†the state is in a very comfortable position to control the company. The law came into force … Continue reading
February 7, 2007
by Dagmar
1 Comment
When reading the FT today I discovered a piece of information, which – when put together with some other things – seems to form up a very interesting bigger picture. It was in an analysis of the success of Indian … Continue reading
February 1, 2007
by Dagmar
Comments Off on Toyota in Germany – Update
About one month ago I predicted that Toyota will invest more efforts in the German market soon. So far it seems as if this prediction is in tune with reality: Today, German newspaper Handelsblatt writes that Toyota is going to … Continue reading
January 3, 2007
by Dagmar
Comments Off on Perspectives for Toyota and Lexus in Germany
Contrary to the United States, where Toyota and their luxury brand Lexus have gained a considerable market share, both brands have been struggling for years in Germany. According to official statistics, both brands together have a market share of new … Continue reading