October 28, 2009
by Dagmar
0 comments
This is a little story from my daily travel to work that happened some years ago. I went to work by car and had to refuel about every two weeks. There was a gas station that was situated very conveniently … Continue reading
August 18, 2008
by Oliver
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Brand management is an important tool when it comes to segment markets and to leverage positive perceptions (of a specific brand). But sometimes brand management can confuse customers and your company will receive very negative feedbacks. To illustrate this statement … Continue reading
May 1, 2008
by Dagmar
1 Comment
The race of the two presidential candidates of the Democrats in the US, Mr. Obama and Ms. Clinton, is becoming more and more dramatic. It receives extensive media coverage and surely has many interesting aspects. It even fits into our … Continue reading
April 27, 2008
by Oliver
2 Comments
Since many, many years an amazing number of articles, books and studies discuss CRM systems and their importance or effects on corporate success. Furthermore companies did spent large amounts of capital for implementation, training and very often for consulting when … Continue reading
February 16, 2008
by Oliver
0 comments
One of the basics to be successful in competition is to give the customer what he or she wants. Since this aspect is a basic it is very likely that your competitor will do the same. So what’s next? The … Continue reading
February 9, 2008
by Oliver
0 comments
I am back from my recent business trip to Istanbul. There is a saying in German which translated has the meaning of traveling would be equal to education. In this particular case I had to learn that companies still have … Continue reading
January 28, 2008
by Oliver
1 Comment
This is a toaster with a design made by Porsche. It’s sort of weird, but this device was object of a question during the Porsche’s Annual General Meeting, the world famous German sports car maker. A couple of days ago … Continue reading
November 24, 2007
by Oliver
3 Comments
That is an unusual headline, isn’t it? To be honest, the fundamental sentence was “pimp up my car” and all those measures that take place, when people bring their old, rusty cars to a particular TV show. However, this post … Continue reading
November 10, 2007
by Oliver
0 comments
I am quite happy. Since yesterday Germany is back. Back in the club of technology driven countries, where technological options and brands are the main drivers for progress. What’s on? Yesterday the sale of the world famous iPhone did start … Continue reading
October 28, 2007
by Oliver
3 Comments
How can brand presentations employ a web 2.0 approach? I have found a very interesting approach called FLOADED. FLOADED is a new platform for professionally made short movies that have been sponsored by commercial partners. One can find this platform … Continue reading