Archive for December 13th, 2006

Some notes about marketing strategies

0 Comments Published by December 13th, 2006 in More theory, Strategic marketing

You can find a huge number of definitions of strategies in theory and practice. In order to explain the term marketing strategy I would like to use this definition: The strategy determines kind, direction, intensity and importance of (strategic) measures. Two major groups of marketing strategies can be distinguished: (a) Strategies, which describe how to [...]