– Thoughts on Strategy and Management

Youtube meets Japan

As posted at the beginning of December the legal disputes (in terms of copyright issues) and the opportunities to generate “Web 2.0-returns” will proceed.

23 entertainment-associations and TV stations from Japan, which are represented by the Japanese Society for Rights of Authors, Composers and Publishers (JASRAC) have contacted Youtube at the beginning of December. They requested more proactive measures by Youtube against publishing of copyright protected content. Until now copyright holders have to contact Youtube and need to request for deletion.
Now JASRAC demands that technical measures should stop uploading copyright protected content right at the beginning and that Youtube should show references to potential users, not to publish copyright protected content.

At this weekend Youtube demonstrated willingness for discussions. Within a short time a warning reference shall be published on the website.