Eddielogic

– Thoughts on Strategy and Management

November 25, 2015
by Dagmar
Comments Off on Aggressive selling does not always pay off

Aggressive selling does not always pay off

Businesses have learned that it is imperative for them to focus on their customers. Customer service, customer orientation, customer centricity – meaningful concepts became popular. The problem is, however, that there is only a fine line between serving your customer … Continue reading

June 11, 2013
by Oliver
Comments Off on Inflight advertising and its impact on the purchasing of the Chinese traveler

Inflight advertising and its impact on the purchasing of the Chinese traveler

The impact of marketing on potential buyers represents a frequent research objective. In my news box I found these interesting figures and statements today. A survey was conducted in collaboration with the JMG-Research firm in Paris to measure the impact … Continue reading

August 18, 2008
by Oliver
Comments Off on Brand overstressing

Brand overstressing

Brand management is an important tool when it comes to segment markets and to leverage positive perceptions (of a specific brand). But sometimes brand management can confuse customers and your company will receive very negative feedbacks. To illustrate this statement … Continue reading

February 16, 2008
by Oliver
Comments Off on Your customer

Your customer

One of the basics to be successful in competition is to give the customer what he or she wants. Since this aspect is a basic it is very likely that your competitor will do the same. So what’s next? The … Continue reading