Archive for March 26th, 2007

4 reasons why you and your company should focus on communication value

1 Comment Published by Oliver March 26th, 2007 in Practice, Strategic marketing

Due to “web 2.0” developments the balance of power between organizations and customers has changed…and it is very likely that these changes will progress and give more power to the costumer. Blogs, video communities and “worth of mouth” offer various (good) options for interactions between consumers.
 
1) We have to keep in mind that the average […]