Archive for April 4th, 2007

Understand your market or Why I won’t buy a DSLR Sony alpha

1 Comment Published by April 4th, 2007 in Practice, Strategic marketing

Recently I have started to analyse the options to “upgrade” my analogue SLR camera. To be more precisely: to buy a digital SLR camera. Actually that should be a simple decision. We have a Minolta SLR (Dynax 700 SI) that we bought in Canada more than a decade ago. Over time we have added some accessories [...]