– Thoughts on Strategy and Management

Advertising meets strategy

Today I found some interesting tips how important good strategic thinking might be. Of course, the benefits of an excellent strategic mind and / or strategy knowledge are unquestioned. However, according to a recent study, strategic knowledge has become number one criteria for advertising agencies to be invited and number two criteria to be chosen.

Here are the top 5 criteria for inviting an advertising agency:

  • Strategic brand thinking
  • Good market experience
  • Integrated communication from one source
  • Creative campaigns
  • Former successful co-operation

Opposite to this, the criteria for selection of an agency are slightly different

  • Creative campaigns
  • Strategic brand thinking
  • Impression / Feeling, that the chemistry is right
  • Good understanding of the market
  • Convincing team

Hence I would like to argue, that strategic brand thinking and a good understanding of the market are the major criteria. How about your agency?

LIKE WHAT YOU'VE READ? If so, subscribe to our mailing list. Just enter your best mail address and press the Subscribe button!

Comments are closed.