In the past we had a brief look at Youtube and the web 2.0 business (see this posts).
But these news are quite amazing. According to GOLEM, a German IT website, Youtube plans to establish a revenue system for “video uploaders”. So far, payment scheme and security issues are not solved. Youtube CEO Chad Hurley confirmed toÂ BBC that his team isÂ working on a revenue-sharingÂ system that would “reward creativity”. Well, this is an interesting statement…but according to other news, Youtube faces some critics from their users. The German newspaper HANDELSBLATT reported that users would complain about uploading their video clips and generating content this way on one hand; butÂ onÂ theÂ otherÂ handÂ thatÂ they would notÂ partcipateÂ inÂ revenues,Â whichÂ isÂ generatedÂ by ads on thoseÂ websites.
Well, some of these vidoe clips are quite funny and you can see the amount of effort and creativity, which the user / editor has committed to it. (But before present the video I have to quote from its editor: “Instuctional Video on how to wash a cat.
The cat is stuffed folks. Relax, I wouldn’t hurt my babies. And PS, If you’ve never owned a persion then you are not aware they get there crap stuck in there fur and can’t it out alone”)
Furthermore,Â theÂ ideaÂ toÂ sellÂ bestÂ ratedÂ videoÂ clipsÂ toÂ Verizon, was not welcomed by users.
From a strategic point of view another issue is very interesting: The very first time the company (Youtube) has to follow a trend, instead of making this trend. Other websites like www.revver.com, www.eefoof.com, and www.panjea.com Â have already started their bonus program.Â
ThisÂ paceÂ ofÂ competitionÂ andÂ developingÂ newÂ rulesÂ isÂ amazing.