We experienced some examples of excellent customer relationship management during our vacation on Majorca last week. The funny thing is, that most of these experiences probably were not even intended to be something like “superior customer service” or “activities to increase customer loyalty”. To fully understand our “customer experiences” you need to know that we […]

We are back from our 7 day trip to Mallorca. It is a very beautiful island; and I strongly recommend visiting this island at the end of May. The weather is warm (26 – 28 degree Celsius), the nature booms and all places are not overcrowded. Hence we would like to illustrate our impressions; of […]

The breaking news today is that DaimlerChrysler is going to sell about 80 % of Chrysler to private equity fund Cerberus. The price of 5.5 bn Euros is far less than what former Daimler Benz AG invested for its ‘merger among equals’ with Chrysler years ago. My first reaction to this news was some sort […]

Do companies always have a strategy? This is a difficult question, since a variety of definitions for the term strategy exist. Hence I would like to present some major and important definitions for this term:

CHANDLER (1962) and ANDREWS (1971) define strategy in terms of intentions.
ANDREWS (1987) defines strategy as an artful alignment of environmental opportunities […]

I really like this: Lebanon’s First National Bank offers Loans for Plastic Surgery. With the slogan “Beauty is no longer a luxury….  With FNB’s Plastic Surgery Loan you can cover all your Plastic Surgery operations and Orthodontics” they offer loans from USD 500 to USD 5,000. All you need is a certain minimum salary.
I never […]