May 12, 2015
by Dagmar
4 Comments
This is just a little story from real life. Only a few minutes to read and you know one more trap you would not expect in your planning process. Everyone knows how to calculate the market share. In general, market … Continue reading
August 18, 2008
by Oliver
Comments Off on Brand overstressing
Brand management is an important tool when it comes to segment markets and to leverage positive perceptions (of a specific brand). But sometimes brand management can confuse customers and your company will receive very negative feedbacks. To illustrate this statement … Continue reading
January 28, 2008
by Oliver
1 Comment
This is a toaster with a design made by Porsche. It’s sort of weird, but this device was object of a question during the Porsche’s Annual General Meeting, the world famous German sports car maker. A couple of days ago … Continue reading
November 24, 2007
by Oliver
3 Comments
That is an unusual headline, isn’t it? To be honest, the fundamental sentence was “pimp up my car†and all those measures that take place, when people bring their old, rusty cars to a particular TV show. However, this post … Continue reading
November 17, 2007
by Dagmar
2 Comments
I had an Auris experience yesterday which made me revisit my old post about the Auris advertising campaign in Germany in February. My little experience is definitely not representative for what is going on on Germany’s roads, since I haven’t … Continue reading
September 12, 2007
by Oliver
1 Comment
As one can notice in terms of missing new posts, we have been on vacation for the last weeks. During out stay in Canada, we “had the opportunity†(of course!) to enjoy commercials. One was really worth to keep in … Continue reading
May 14, 2007
by Dagmar
Comments Off on DaimlerChrysler finally without Chrysler – Some thoughts about the pro’s and con’s
The breaking news today is that DaimlerChrysler is going to sell about 80 % of Chrysler to private equity fund Cerberus. The price of 5.5 bn Euros is far less than what former Daimler Benz AG invested for its ‘merger … Continue reading
April 12, 2007
by Oliver
Comments Off on Rebundling of the Auto Finance Industry
During the research stage for my PhD thesis I found a very interesting article by BAH (Booz Allen Hamilton). It focuses on the US auto finance industry and discusses the challenges for market players, which arrive from different industry forces, … Continue reading
March 28, 2007
by Dagmar
Comments Off on Locust to take over VW?
Only yesterday I wrote about my doubts what strategic reasons Porsche might have for their VW takeover bid. Today German news service Czerwensky intern provided an interesting explanation: There are rumours that Cerberus Capital Management, a billion Dollar hedge fund, … Continue reading
March 27, 2007
by Dagmar
3 Comments
OK, Porsche’s announcement to increase its share in VW is not really new any more. However, I have spent the last few days thinking about the strategic rationale behind that (among other things, of course). And still, I did not … Continue reading