Eddielogic

– Thoughts on Strategy and Management

August 18, 2008
by Oliver
Comments Off on Brand overstressing

Brand overstressing

Brand management is an important tool when it comes to segment markets and to leverage positive perceptions (of a specific brand). But sometimes brand management can confuse customers and your company will receive very negative feedbacks. To illustrate this statement … Continue reading

May 14, 2007
by Dagmar
Comments Off on DaimlerChrysler finally without Chrysler – Some thoughts about the pro’s and con’s

DaimlerChrysler finally without Chrysler – Some thoughts about the pro’s and con’s

The breaking news today is that DaimlerChrysler is going to sell about 80 % of Chrysler to private equity fund Cerberus. The price of 5.5 bn Euros is far less than what former Daimler Benz AG invested for its ‘merger … Continue reading

March 28, 2007
by Dagmar
Comments Off on Locust to take over VW?

Locust to take over VW?

Only yesterday I wrote about my doubts what strategic reasons Porsche might have for their VW takeover bid. Today German news service Czerwensky intern provided an interesting explanation: There are rumours that Cerberus Capital Management, a billion Dollar hedge fund, … Continue reading