Management models and tools like the SWOT have been around for a while. Actually, they have already been with us in the good old times that were more stable and less disruptive. Therefore, these tools are sometimes perceived as a bit old-fashioned. Conventional wisdom is that something that was designed to make sense of a stable, slowly changing environment can’t cope with today’s challenges.
I have stated more than once, that these tools are not outdated at all. They are still relevant. You just have to adapt your way of using them. Last weekend I flipped through my bookshelf and happened to stumble upon some up-to-date application of the SWOT analysis – although the term ‘SWOT’ had not been mentioned there one single time. Continue Reading →