A new year is coming. In Germany a lot of regulations (e.g. tax issues, financial subsidies) will be object to change. Another issue is that advertising for cigarettes will be forbidden in newspapers, journals and electronic media, beginning on January 1, 2007. Let’s look at some related figues:
- 82 billion cigarettes were consumed per year […]

Beginning in January 2007 the German insurance company ALLIANZ will send bank clerks (of the Dresdner Bank, which was acquired in 2001) as an experiment to 100 agent offices. Customers of the insurance company will be able to get banking accounts, credit cards, personal loans as well as saving and investment schemes. These future “banking […]

As posted at the beginning of December the legal disputes (in terms of copyright issues) and the opportunities to generate “Web 2.0-returns” will proceed.
23 entertainment-associations and TV stations from Japan, which are represented by the Japanese Society for Rights of Authors, Composers and Publishers (JASRAC) have contacted Youtube at the beginning of December. They requested […]

You can find a huge number of definitions of strategies in theory and practice. In order to explain the term marketing strategy I would like to use this definition: The strategy determines kind, direction, intensity and importance of (strategic) measures.
Two major groups of marketing strategies can be distinguished: (a) Strategies, which describe how to influence […]

It is really hard to execute a good strategy? There is no ultimate answer in terms of “yes” or “no”, but we can consider a lot of issues in order to ensure strategy implementation. Before considering this, it is essential to understand that success of strategy implementation is not related to “magic” and requires the acceptance […]

Today I found an interesting tool for research support. When writing academic articles or just collection information concerning a particular topic, organizing the different sources can become a little bit difficult.
The Firefox-extension ZOTERO might help students and scholars to improve the process of organizing. It’s free. On the ZOTERO website you can find this information […]

In Germany there is a very interesting business magazine. It is called “Brand eins”. Translated into English it means “Brand One”. The second headline is “the other business magazin” and I can confirm that the editors, authors and articles are quite different.
There is an interesting section called “the world in numbers” in which I discovered […]

As posted at the beginning of November the legal disputes (in terms of copyright issues) and the opportunities to generate “Web 2.0-returns” will proceed.
According to the news, Universal Music started to accuse “Myspace” for violating its copyrights. In the core of this matter Universal Music argues that “Myspace” would enable Internet users to distribute videos […]