December 31, 2006
by Oliver
0 comments
A new year is coming. In Germany a lot of regulations (e.g. tax issues, financial subsidies) will be object to change. Another issue is that advertising for cigarettes will be forbidden in newspapers, journals and electronic media, beginning on January … Continue reading
December 22, 2006
by Oliver
1 Comment
Beginning in January 2007 the German insurance company ALLIANZ will send bank clerks (of the Dresdner Bank, which was acquired in 2001) as an experiment to 100 agent offices. Customers of the insurance company will be able to get banking … Continue reading
December 18, 2006
by Oliver
2 Comments
As posted at the beginning of December the legal disputes (in terms of copyright issues) and the opportunities to generate “Web 2.0-returns” will proceed. 23 entertainment-associations and TV stations from Japan, which are represented by the Japanese Society for Rights … Continue reading
December 13, 2006
by Oliver
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You can find a huge number of definitions of strategies in theory and practice. In order to explain the term marketing strategy I would like to use this definition: The strategy determines kind, direction, intensity and importance of (strategic) measures. … Continue reading
December 10, 2006
by Oliver
2 Comments
It is really hard to execute a good strategy? There is no ultimate answer in terms of “yes” or “no”, but we can consider a lot of issues in order to ensure strategy implementation. Before considering this, it is essential to … Continue reading
December 6, 2006
by Oliver
0 comments
Today I found an interesting tool for research support. When writing academic articles or just collection information concerning a particular topic, organizing the different sources can become a little bit difficult. The Firefox-extension ZOTERO might help students and scholars to … Continue reading
December 5, 2006
by Oliver
0 comments
In Germany there is a very interesting business magazine. It is called “Brand eins”. Translated into English it means “Brand One”. The second headline is “the other business magazin” and I can confirm that the editors, authors and articles are … Continue reading
December 2, 2006
by Oliver
1 Comment
As posted at the beginning of November the legal disputes (in terms of copyright issues) and the opportunities to generate “Web 2.0-returns” will proceed. According to the news, Universal Music started to accuse “Myspace” for violating its copyrights. In the … Continue reading