Eddielogic

– Thoughts on Strategy and Management

Usage rates of social meda for reasearch among journalists

February 12, 2016
by Dagmar
1 Comment

How German journalists do their research and what that tells you for about Search Engine Optimization

Every business knows that search engine optimization (SEO) is important for its website. You can put all your offerings online – if the major search engines do not like you, nobody will see them. Last week I attended a presentation … Continue reading

June 11, 2013
by Oliver
Comments Off on Inflight advertising and its impact on the purchasing of the Chinese traveler

Inflight advertising and its impact on the purchasing of the Chinese traveler

The impact of marketing on potential buyers represents a frequent research objective. In my news box I found these interesting figures and statements today. A survey was conducted in collaboration with the JMG-Research firm in Paris to measure the impact … Continue reading

January 3, 2013
by Oliver
Comments Off on Top 4 bank customers‘ expectations

Top 4 bank customers‘ expectations

The financial turmoil has changed customers’ perceptions and expectations regarding banking significantly. Hence it is recommended that (retail) banks undertake different measures to rebuild and to maintain customer trust in the banking business. One approach for so doing is to … Continue reading

October 18, 2012
by Dagmar
Comments Off on What employees do in an economic crisis – paradox things!

What employees do in an economic crisis – paradox things!

An economic crisis is a period full of risks and uncertainties – not only for businesses but also for their employees. Naturally, people develop different strategies of coping with such a situation, depending on their skills, personal attitudes and their … Continue reading

April 2, 2012
by Oliver
Comments Off on Key facts regarding the German top income tax rate

Key facts regarding the German top income tax rate

Today the German newspaper “Handelsblatt” presents an appalling opinion from Peer Steinbrück, the former Minister for finance. Here Mr. Steinbrück suggests increasing the top income tax rate in Germany in order to generate additional revenues for the authorities. Well, this … Continue reading

February 12, 2012
by Oliver
Comments Off on New BCG Study: Behavioral Capabilities Drive Corporate Performance

New BCG Study: Behavioral Capabilities Drive Corporate Performance

CEOs Must Prioritize Their Organizations’ Behavioral Traits—and Back Them Up with Strong Structural Capabilities, says New Report from The Boston Consulting Group Boston, January 31, 2012 –Organizational capabilities greatly affect long-term corporate success and none more so than behavioral aspects. … Continue reading