Archive for September, 2007
Deutsche Bank enters the market with second brand
3 Comments Published by Oliver September 18th, 2007 in Practice, Strategic marketing, Banking Industrywell, before I start I have to explain that the term “second” here is equivalent to “another”. To be more specific, it is the bank’s second major strategic move to enter the lower retail banking market. One of German leading financial institutions, the Deutsche Bank, has started its associated company “Norisbank” to enter the German market […]
If you just wondered what on earth ‚Evonik’ might be, I have already brought my message across.
Evonik is the brand-new name of a very old German industrial group, formerly known as Ruhrkohle AG. Ruhrkole AG, or briefly RAG, has just separated its activities into two different businesses: the mining business will remain branded as RAG. […]
Falco meets Subaru
1 Comment Published by Oliver September 12th, 2007 in This and that, Strategic marketing, Automotive IndustryAs one can notice in terms of missing new posts, we have been on vacation for the last weeks. During out stay in Canada, we “had the opportunity” (of course!) to enjoy commercials. One was really worth to keep in mind.
It’s a commercial from Subaru for the car Impreza WRX 2008. Four German engineers drive […]