April 17, 2007
by Oliver
2 Comments
What distinguishes an “average product†from a “high class product†or service? Robert Reppa and Evan Hirsch (2007) argue that superb service is the crucial ingredient of successful high-end brands. In their previous article “The Luxury touch†REPPA and HIRSCH … Continue reading
April 4, 2007
by Oliver
1 Comment
Recently I have started to analyse the options to “upgrade†my analogue SLR camera. To be more precisely: to buy a digital SLR camera. Actually that should be a simple decision. We have a Minolta SLR (Dynax 700 SI) that … Continue reading
March 26, 2007
by Oliver
1 Comment
Due to “web 2.0†developments the balance of power between organizations and customers has changed…and it is very likely that these changes will progress and give more power to the costumer. Blogs, video communities and “worth of mouth†offer various … Continue reading
December 13, 2006
by Oliver
Comments Off on Some notes about marketing strategies
You can find a huge number of definitions of strategies in theory and practice. In order to explain the term marketing strategy I would like to use this definition: The strategy determines kind, direction, intensity and importance of (strategic) measures. … Continue reading