November 10, 2007
by Oliver
Comments Off on I-something – branding in practice
I am quite happy. Since yesterday Germany is back. Back in the club of technology driven countries, where technological options and brands are the main drivers for progress. What’s on? Yesterday the sale of the world famous iPhone did start … Continue reading
October 28, 2007
by Oliver
3 Comments
How can brand presentations employ a web 2.0 approach? I have found a very interesting approach called FLOADED. FLOADED is a new platform for professionally made short movies that have been sponsored by commercial partners. One can find this platform … Continue reading
September 18, 2007
by Oliver
4 Comments
well, before I start I have to explain that the term “second” here is equivalent to “another”. To be more specific, it is the bank’s second major strategic move to enter the lower retail banking market. One of German leading financial … Continue reading
September 12, 2007
by Dagmar
Comments Off on Evonik
If you just wondered what on earth ‚Evonik’ might be, I have already brought my message across. Evonik is the brand-new name of a very old German industrial group, formerly known as Ruhrkohle AG. Ruhrkole AG, or briefly RAG, has … Continue reading
September 12, 2007
by Oliver
1 Comment
As one can notice in terms of missing new posts, we have been on vacation for the last weeks. During out stay in Canada, we “had the opportunity†(of course!) to enjoy commercials. One was really worth to keep in … Continue reading
August 7, 2007
by Dagmar
Comments Off on Customer Lifecycle Party
A word in advance: I have no idea if this is a special German phenomenon or if these parties are popular in other countries too. There is a concept called “Ü-30 Party†(an abbreviation from “Über 30â€, roughly translated as … Continue reading
July 9, 2007
by Dagmar
3 Comments
I made a quick and dirty competitor benchmarking today in the office. This was a spontaneous idea when I worked on the profile of one of my company’s competitors. When doing this I realised how many buzzwords this company used … Continue reading
June 6, 2007
by Oliver
3 Comments
A couple of weeks ago I posted my concerns about Sony and its DSLR business activities. This week “Sonys camera strategy†was presented in a German PC Magazin “CHIP†(June special edition “Foto Video digital†2007). Takashi Kondo (Vice President Digital … Continue reading
May 29, 2007
by Dagmar
Comments Off on Examples on how to make customers happy
We experienced some examples of excellent customer relationship management during our vacation on Majorca last week. The funny thing is, that most of these experiences probably were not even intended to be something like “superior customer service†or “activities to … Continue reading
May 8, 2007
by Dagmar
1 Comment
I really like this: Lebanon’s First National Bank offers Loans for Plastic Surgery. With the slogan “Beauty is no longer a luxury…. With FNB’s Plastic Surgery Loan you can cover all your Plastic Surgery operations and Orthodontics†they offer loans … Continue reading