Eddielogic

– Thoughts on Strategy and Management

November 25, 2015
by Dagmar
Comments Off on Aggressive selling does not always pay off

Aggressive selling does not always pay off

Businesses have learned that it is imperative for them to focus on their customers. Customer service, customer orientation, customer centricity – meaningful concepts became popular. The problem is, however, that there is only a fine line between serving your customer … Continue reading

July 8, 2015
by Dagmar
Comments Off on Total system failure

Total system failure

Last week, I was the victim of a total system failure. I was surrounded by a perfectly well designed system that was set up to protect me from any harm and – in case something bad should happen anyway – … Continue reading

June 11, 2013
by Oliver
Comments Off on Inflight advertising and its impact on the purchasing of the Chinese traveler

Inflight advertising and its impact on the purchasing of the Chinese traveler

The impact of marketing on potential buyers represents a frequent research objective. In my news box I found these interesting figures and statements today. A survey was conducted in collaboration with the JMG-Research firm in Paris to measure the impact … Continue reading

January 3, 2013
by Oliver
Comments Off on Top 4 bank customers‘ expectations

Top 4 bank customers‘ expectations

The financial turmoil has changed customers’ perceptions and expectations regarding banking significantly. Hence it is recommended that (retail) banks undertake different measures to rebuild and to maintain customer trust in the banking business. One approach for so doing is to … Continue reading