Eddielogic

– Thoughts on Strategy and Management

April 17, 2007
by Oliver
2 Comments

Four principles to deliver customer satisfaction

What distinguishes an “average product” from a “high class product” or service? Robert Reppa and Evan Hirsch (2007) argue that superb service is the crucial ingredient of successful high-end brands. In their previous article “The Luxury touch” REPPA and HIRSCH … Continue reading

April 8, 2007
by Oliver
Comments Off on Berlin trip

Berlin trip

During Eastern we made a short trip to Berlin. Hence we would like to illustrate our impressions; of couse we would like to offer some recommendations. (Berlin Mitte, next to Berlin cathedral)