Eddielogic

– Thoughts on Strategy and Management

April 17, 2007
by Oliver
2 Comments

Four principles to deliver customer satisfaction

What distinguishes an “average product” from a “high class product” or service? Robert Reppa and Evan Hirsch (2007) argue that superb service is the crucial ingredient of successful high-end brands. In their previous article “The Luxury touch” REPPA and HIRSCH … Continue reading

April 8, 2007
by Oliver
Comments Off on Berlin trip

Berlin trip

During Eastern we made a short trip to Berlin. Hence we would like to illustrate our impressions; of couse we would like to offer some recommendations. (Berlin Mitte, next to Berlin cathedral)

March 14, 2007
by Oliver
Comments Off on Youtube and Viacom

Youtube and Viacom

At mid of December last year I posted about the legal disputes (in terms of copyright issues) and the opportunities to generate “Web 2.0-returns”. Now we will face the next level of the copyright battle. Viacom (the media company) takes … Continue reading