I borrowed this headline from the A.T. Kearney article I will write about. This is an article of the kind I like. You may have noticed that I am really fond of strategic planning. All the more I regret that the strategic planning process so often does not deliver the expected results and, hence, seems to have a poor reputation. This article addresses exactly that issue.
The article starts with a summary, why good strategic planning is extremely important today. This part is not overly exciting to me, since it is common sense nowadays, that our business environment has become more volatile and unpredictable than ever. Accordingly it requires improved and adapted strategic planning processes that are capable to deliver meaningful results in this situation. However, I like the wording that probably tries to create a sense of urgency: ‘The idea of negotiating unarmed the oncoming period of disruptive and potentially discontinuous political, social, economic, and commercial change is simply unthinkable.’
After that the authors describe what they call ‘stranded strategies’: ‘strategic planning all too often becomes an occasional function rather than an integral exercise. Continue Reading →