Eddielogic

– Thoughts on Strategy and Management

May 29, 2007
by Dagmar
Comments Off on Examples on how to make customers happy

Examples on how to make customers happy

We experienced some examples of excellent customer relationship management during our vacation on Majorca last week. The funny thing is, that most of these experiences probably were not even intended to be something like “superior customer service” or “activities to … Continue reading

April 17, 2007
by Oliver
2 Comments

Four principles to deliver customer satisfaction

What distinguishes an “average product” from a “high class product” or service? Robert Reppa and Evan Hirsch (2007) argue that superb service is the crucial ingredient of successful high-end brands. In their previous article “The Luxury touch” REPPA and HIRSCH … Continue reading